Tag Archive: choosing a niche

Chasing a Niche, or Not

Pick a niche. Settle down. Choose a specialty. Build your brand. You’ve heard the advice and so have I. The ‘experts’ claim that choosing a singular focus is the path to success and wealth, that it allows you to target your audience and build a brand. It’s less confusing if you only focus on one thing. But, choosing ...

Read the full article »