Several friends have emailed me recently asking if I knew anything about Facebook charging a fee for posts. I hadn’t heard about it, but then I started noticing a number of different conversations going around and around about the topic.
The questions spurred me to do a little research.
According to CNET.com, a popular technology site and several other news sites, Facebook is rolling out a ‘Pay to Promote’ test in New Zealand, to see if people are willing to pay to have their posts highlighted so that they will be more visible to their friends and subscribers.
So, YES, it’s real, Facebook is charging for posts…or at least testing the option, but it’s not for everyone.
Facebook is not mandating that you pay them a fee for your posts. It’s an option, just like paying for a Facebook advertisement.
If you have hundreds of friends, or thousands, and so do the people who have liked, friended or subscribed to your posts the chances of an important post, one you want people to really read and respond to, can get lost in the continuous stream of posts that occur every minute of every day.
It’s similar to the Google model. I can hope my website gets a good page rank based on their propriety algorithm or I can pay for a sponsored ad to make sure I’m at the top of a Google search for key terms I’m willing to pay for that will attract people to my business.
Finding customers takes time and effort and sometimes money.
Every business, artist, musician, politician, etc. needs to decide how much time and effort he/she is willing to invest in finding customers, clients, fans, or voters and how much money they are willing to spend – whether that money is paid out for advertisements or in ‘time as money’.
I personally lean toward the ‘time as money’ philosophy and invest my time in connecting with people, sometimes one at a time, and providing products and services that people want and need. I also invest heavily in providing FREE content on my website, through social media and my newsletter that, hopefully, people want, need and like.
I like what Fabeku Fatunmise said on Facebook on Sunday…
”Psst. This link has gotten a lot of mileage. There are a few proposed fixes. Including one that involves paying for clicks + one that might or might not work. Both sound like bad plans to me. You know the real fix for this? Do epic shit + serve up content that you people wake up craving. Then no Facebook asshattery will keep them from seeing your stuff because they’ll actively seek it out + miss it when they don’t see it. Facebook doesn’t determine your destiny, darling. You do. Set it on fire + serve it up. Problem solved.”
The link he is refering to is: http://alwaysupward.com/blog/fb-fans-arent-seeing-your-posts-and-how-to-fix-it/
What are your thoughts about Facebook’s test to ‘pay to promote’?