“The E-Myth credo – Don’t work IN your business, work ON it.” ~ Michael E. Gerber
When you first start your own business more than likely you have to do everything. You’re CEO, COO, chief fulfillment officer, customer service director, PR, HR, IT support, web designer, copywriter, janitor, and on and on.
It’s all great experience, but eventually if you want more, if you want your business to grow, if you want more time, you need to find support for all the jobs that take you away from your core compentancies and take you away from “working ON your business”.
Depending on your business this could mean hiring employees or it could mean that you need to hire freelancers and outsource some of your work. In the end it comes down to finding the support you need to support you and your business.
I’ll be honest. This is new for me too.
But, I’ve got to tell you that having a team to support the vision my business partner and I have and a team to handle all the little details that eat up hours of our time has been one of the best experiences I’ve had in my entrepreneurial journey. Between the two of us we’ve done it all, from soup to nuts. But, now, as we grow an organization we can’t do it all anymore. There just isn’t enough hours in the day to create products and services AND do all the groundwork to make them a reality.
When I mentioned this to a friend recently (who is just starting out with her own business) she blurted out “But, I don’t know anyone. How do you find people to help you?” Then she shrugged and said, “Oh well, it’s just me anyway. I don’t have a big company.”
A few years ago I was asking the same question and feeling the same way.
But now I know differently.
It doesn’t matter if you are a solopreneur working from home, getting ready to open your own store or restaurant or if you are growing a larger company or organization – we all need support so that we can experience the success we desire.
Where to find the support is where I can help. Below are my favorite three ways to find the support you need for you and your business.
- Get out of the house – Attend educational and business related workshops, seminars, expos, networking events, etc. Meet people. Talk to them.
You can start locally. You don’t have travel out of state to attend events, although it’s loads of fun. If traveling is an expense you can’t afford right now time wise or money wise check your local chamber of commerce, library or community college for scheduled events. Search for events on MeetUp.com or do a Google search for local groups that interest you.
The key is to get out of the house and meet people.
- Social Media – Geography is no longer a limiting factor in our life or our business. Joining Twitter, LinkedIn and Facebook are easy and powerful ways to meet and connect with people.
Here is great article by Chris Brogan for using Twitter: 50 Power Twitter Tips
- Help other people – Whether you are meeting people in person or online remember that your first and primary goal should be to figure out how you can help someone else. This might sound counter intuitive, but if you have a sincere desire to help others that goodwill will help you develop real relationships and sometimes even real friendships.
How do you help people? Get to know them. Discover who they are and what they do, their likes, dislikes, the things they are passionate about. Be a real person. Show a real interest in getting to know others.
In time, when you need help you’ll know people that can help you or you’ll know people or know people who can help you. ( After all, you know me don’t you?! )