Using social media such as Facebook and Twitter is a great way to stay in touch with your customers especially of you own or manage a brick and mortar business such as a restaurant, coffee shop, bookstore, gift shop, or other retail establishment.
With so many people traveling and working with their laptops and using Facebook and Twitter on their phones, staying in touch with your mobile customers is essential, and it’s free and easy.
Below are some ideas about what you can share with your Fans and Followers using social media.
- Holiday or seasonal hours or emergency closings due to weather.
- Unadvertised in-store sales and promotions.
- Discount codes and coupons.
- Position announcements.
- Holiday greetings.
- Employee of the month/week/day.
- Customer of the month/week/day.
- Employee favorites or recommendations.
- Customer quotes and recommendations.
- Items running out of stock.
- New store openings and locations.
- Links to you blog (if you have one) or articles, recipes, etc that may be of interest to your customers.
- Introduce new employees.
- Fan and Follower only appreciation specials.
- Contests and promotions.
- Menu changes.
- Brand related trivia.
- Owner related trivia.
- Family and community news.
- Special events or guests.
- Charity sponsorship.
- New items ‘just-in’.
- New or special services, such as in-store gift wrapping.
- Open during construction reminders.
- Holiday or seasonal ordering deadlines.
- Industry tips and tricks.
- Polls and surveys.
What other tips would you share?
If you’d like to learn more about how to use social media in your business contact me:
Sandy@TheDreamingCafe.com
