Last night I was reviewing my notes from the Compelling Storytelling workshop I attended in June 2008 in Las Vegas with Barbara Winter and Alice Barry.
As part of our ‘homework‘ we had to attend a Cirque du Soleil show and identify three things we learned from the show about using compelling storytelling in our business and our marketing.
I remembered the show easily. I also remember not wanting to go, but was then both surprised and delighted by the performance.
Reviewing my notes from the workshop, and this exercise in particular, reminded me that there is so much to be learned just by observing the experts…
Three Things I Learned From Cirque du Soleil…
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1. Maintain continuity. Keep your message, your story, clear and focused throughout your business in all your marketing, promotions, products, services, etc.
2. Keep it fun. No matter what your business is, it should be a fun and enjoyable experience for you and your customer.
3. Play your aces. Surprise your customer with the unexpected and make them feel special.
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Thanks, Moira. They are amazing and inspiring!! I was in awe. We are in agreement…keep it FUN!!
Hugs,Sandy
great 3 sandy! just saw kooza here in santa monica last week and they constantly surprise and delight. had a perma-smile the entire time. pure joy.
my number one rule in life, in business, in everything is keep it fun! thank you for the reminder to keep the message on point and to continue to surprise.
another thing cirque does like no one else is to demonstrate the high bar of human potential. you can’t help but leave feeling inspired.