Three Things I Learned From Cirque du Soleil
Last night I was reviewing my notes from the Compelling Storytelling workshop I attended in June 2008 in Las Vegas with Barbara Winter and Alice Barry.
As part of our ‘homework‘ we had to attend a Cirque du Soleil show and identify three things we learned from the show about using compelling storytelling in our business and our marketing.
I remembered the show easily. I also remember not wanting to go, but was then both surprised and delighted by the performance.
Reviewing my notes from the workshop, and this exercise in particular, reminded me that there is so much to be learned just by observing the experts…
Three Things I Learned From Cirque du Soleil…
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1. Maintain continuity. Keep your message, your story, clear and focused throughout your business in all your marketing, promotions, products, services, etc.
2. Keep it fun. No matter what your business is, it should be a fun and enjoyable experience for you and your customer.
3. Play your aces. Surprise your customer with the unexpected and make them feel special.
