Pick a niche. Settle down. Choose a specialty. Build your brand.

You’ve heard the advice and so have I.

The ‘experts’ claim that choosing a singular focus is the path to success and wealth, that it allows you to target your audience and build a brand. It’s less confusing if you only focus on one thing.

But, choosing only one thing to read about, talk about and live day in and day out is BORING.

Variety is the spice of life.

Variety in our preferences for entertainment, food, fun and friends is what makes life interesting and keeps us going.

Why should my business be any different?

The three main areas I am most fascinated with, that I am most passionate about are:

1. self-discovery and personal growth
2. creative self-expression
3. self-employment and entrepreneurship

These are the areas I am going to write about most, talk about most and teach about most often.

Of course, I’m also interested in other things and I’ll write and talk about them here at The Dreaming Café because that’s what friends do…they talk about and share all the big and little things that catch their fancy and get them excited.

I have been working with several different coaches the past few weeks and they are helping me see that who I am and what my business is can’t be expressed in a single focused niche. That’s not me, and that’s not my business.

I am still working to pull it all into a single vision, but this is what it’s starting to look like…